How to Structure NYC Retail Store Licensing + Consignment Deal

Posted by Michael Michelini on Feb 21 2010

i’m back to doing USA business almost 90% of the time….think i really gotta get back to the usa and straighten some deals and alliances out.

Since Shadstone took over newyorkbarstore…. i have been seeking vigorously how to improve the cash flow, here are some ideas

I NEED HELP WITH #1…………….how to structure a deal like that…

1) PARTNER with a NY retail shop – we get so many people looking for our retail store…..this is my idea
a) CLOSE/ end my 3rd party warehouse contract in upstate NY – and ship all the goods to the retail location in manhattan (or a borough)
b) license the shop the newyorkbarstore brand (trademark) – would they have to put up a sign, or even change the name of their shop
c) at first give them consignment terms on the goods i have in the upstate warehouse but..
…. later turn them into a customer…? or ….this is where i’m not sure.
d) add this shop’s products to the newyorkbarstore.com online retail website.
e) how to approach these shops…. i made this list – http://www.newyorkbarstore.com/nyc_bar_restaurant_directory/

2) move my warehouse to california – for my B2B – and then diversify from just barproducts to all kinds of bar products – sending JIT to the NY store location (#1 above)
a) I already hve some stock in california, in the city of santa ana.
b) cali is closer to china / india so my shipping time is reduced as well as my shipping costs
c) sell B2B from california, and using the NY location as a retail and geographical location.

3) build more online retail shops selling directly from my office in shenzhen.

I should be in NY sooner then later……but first want to get some warm leads and deal structure before going there….with the purpose of going there to sign and executre #1

going through my list of NYC friends and contacts…..gonna be busy making calls and talking shop – seems i’ll be on USA time frame for some weeks to come…

Incoming search terms:

consignment deals Philippines
licensing on consignment
how to structure an oline retail

http://www.sandiegotradeco.com Ben

Seems you are on the right track. Stores should buy your products at prices for resale, and you should not need to offer consignment. All of those stores you listed there could be your customers – or you could try to find a few to strategically partner with – including you advertising online for them etc…looks like many of them don’t have websites. I like the idea of B2B supply from Cali and selling to retail stores anywhere. Move business more to wholesale distribution. New York bar store remains dominant online retailer but sells to qualified brick and mortar stores as a distributor. Depending on your cost competitiveness you can supply to distributors as well who could supply stores. As you become more of an expert in your industry which you already are you move higher up on the food chain.
http://blog.michaelmichelini.com mike

hey Ben,
thanks for reading and commenting, awesome !

1) appreciate the input….I am thinking now that the amount of goods I currently stock wouldn’t fit so easily in a NY city retail shop…..its quite a bit of goods

2) I wonder if the shop realizes the value I offer – I ahve gotten other people commenting that “any shop there can build their own site” (which is bullshit, because it takes a lot of money, time, and exprtise to properly drive traffic to it and build a customer base)

So I am also thinking of a local warehouse nearby in NY metro area with a “visitor” time for the showroom -and then the warehouse in the back where we can drop off the goods.

Also the question is insurance liability.

Anyway, I’m thinking now to keep the distribution center a bit longer, study more.

also hope to get to vegas soon, we’ll see
http://www.mailini.com/blog/256 如何构建纽约零售店牌照+寄售协议 | 迈理倪的中文博客-美国人在深圳

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About

American ecommerce guy, I've been living in South China - Shenzhen, Hong Kong, Dongguan (+ a touch of Philippines) since end of 2007.

Successfully selling online since 2004, took it fulltime early 2007. Love international business & connecting, and working on ways to give hard working people global opportunities. (Read More...)