Learning from Tiger Woods

Posted by Michael Michelini on Dec 20 2009

Something for people who are building a personal brand.

Tag Heuer to drop Tiger Woods from US campaigns

PORTLAND, Ore. (AP) — Swiss watch maker Tag Heuer said Friday that it will “downscale” its use of golfer Tiger Woods’ image in its advertising campaigns for the foreseeable future.

The company said it will continue its relationship with Woods but is modifying its marketing programs in certain regions out of respect for his request for privacy.

How long the change last will depend on Woods’ decision about returning to professional golf, the company said. Woods has been a pitchman for Tag Heuer since 2002.

Full article on Yahoo Finance News

Not many people reach the public relations level of Tiger Woods, (not me, for now at least, hehe), but we can all learn how quickly it can come crashing down….Sadly, personal life and business life are so integrated now….imagine in the future (ALREADY REALLY) people will check facebook profiles when considering to do business with a company.

BECAUSE COMPANIES ARE PEOPLE. and now, people are online. Its strange….and weird…and why I am trying to do ecommerce, because by selling to consumer directly, I have more control and less risk dealing with a few large clients then many direct customers. It takes the “face” off the business and allows the masses to pay money directly, quickly, without needing to have a real person behind it.

http://www.mailini.com nigel

mike,in the last paragraph, the second line, is it supposed to be” because by selling to cusumer indirectly”? juding from the words after that, it seemed to be “indirectly”…
http://blog.michaelmichelini.com mike

maybe misunderstanding,

Tiger woods is dependant on these large companies to get paid – they pay him to put his face on their advertisements.

If I sell online to end-customer directly, my customers are many, and if my name gets into the news as a problem – these online companies I sell on, many people will not know it is me who owns them and will not boycott these websites. Therefore my income and business is safe.

Whereas Tiger Woods, he loses his income quickly from these large companies who pay for him to help advertise

About

American ecommerce guy, I've been living in South China - Shenzhen, Hong Kong, Dongguan (+ a touch of Philippines) since end of 2007.

Successfully selling online since 2004, took it fulltime early 2007. Love international business & connecting, and working on ways to give hard working people global opportunities. (Read More...)